Love and Money
Money is often used as a tool to express or withhold love from others. As such, boundaries are often blurred leading to tensions in the relationships that we often care about the most. Healing starts by realigning your emotional and financial boundaries. Sign up for this masterclass to learn more about financial enabling and how you can break away from destructive habits.

Dr. Alex Melkumian PsyD, LMFT
Dr. Alex is a licensed Marriage and Family Therapist and founder of Financial Psychology Center in Los Angeles, California. He is devoted to helping clients improve their financial and mental health by uncovering patterns in their relationship with money that keep them stuck and suffering. He provide clients with practical and therapeutic tools to help heal their financial anxiety and address maladaptive behaviors rooted in financial fear. Specifically he has worked with athletes to improve their financial wellness and overall performance. As athletes train with a singularity of focus to excel in their field, they often experience stress in other areas of their lives such as finances. This financial stress can unknowingly impact performance and interfere with goal setting and training. Financial psychology is the intersection of financial literacy, emotional awareness, financial beliefs and cultural factors. Hence, helping clients understand how those factors interplay revitalizes client’s emotional and financial health.

Aseel El-Baba, PFP, Financial Therapist
Aseel spent that last 10 years working for 4 out of the big 5 Canadian banks. By the time she left the bank, she was a Financial Planner managing a portfolio of 300 households and $100M. While she enjoyed helping clients with crucial financial decisions, she was attracted to the emotional and complex topic of money. She pivoted into the world of Financial Therapy and started her company Holistic Optimal Wealth. Through her work she aims to offer a safe space for people to explore their unique relationship with money in ways that offer them healing. She supports her clients in their journey of living intentional, mindful and abundant lives. When Aseel is not working with clients, she is on stage speaking, spending time with her loved ones, reading, traveling, volunteering or spending time in nature where she gets most of her inspiration.
Group Coaching
Our 6 weeks coaching program is designed to ...